Aiming to diversify science journalism, STAT creates fellowship named for reporter Sharon Begley

first_img [email protected] About the Author Reprints HealthAiming to diversify science journalism, STAT creates fellowship named for reporter Sharon Begley Sharon Begley, path-breaking science journalist who spun words into gold, dies at 64 Leave this field empty if you’re human: Begley joined Newsweek in 1977, the same decade that the venerated publication had been sued by female staff in a landmark gender discrimination case.Begley, then and throughout her career, largely let her work speak for itself, but her talent shone so brightly and so quickly that she rapidly became a star, despite the macho milieu of the place. Still, she knew what people who were made to feel like outsiders in newsrooms experienced.“She wanted to show other people how to do it,” Groth said.The field of science journalism — including STAT — is grappling with its own lack of diversity, reflecting the reckoning that is occurring widely in journalism, in the sciences, and beyond, touching every type of industry and institution. General Assignment Reporter Andrew covers a range of topics, from addiction to public health to genetics. Related: One Begley Fellow will be selected in the program’s first year and will start in September, while two will be picked for the second. The fellows’ salary will be $75,000, and MIT will offer health benefits. Applications for the first year will be accepted through June 30. Andrew Joseph Please enter a valid email address. Related: In a story about the reference genome’s reliance on people of European descent, she wrote that it “falls short in ways that have become embarrassing, misleading, and, in the worst cases, emblematic of the white European dominance of science — shortcomings that are threatening the dream of genetically based personalized medicine.”Officials at the KSJ program and Chan Zuckerberg Initiative both said they wanted to get involved with the new fellowship because they supported its mission of improving the diversity of the next generation of science journalists. But they also saw it as a way to pay tribute to Begley.“We’re grateful to be able to help her legacy live on in some of these areas where she was most passionate,” said Leah Duran, the initiative’s science communications manager.Ned Groth, Begley’s husband, said her role as a mentor was both a natural extension of who she was — “a generous person who would help anybody who would ask for it” — and a reflection of a desire to make things better for other reporters. Related: By Andrew Joseph June 1, 2021 Reprints When Begley joined STAT as it was being started, her renown immediately bestowed the fledgling publication with a certain credibility, and her coverage of genetics, cancer, and neuroscience helped build its reputation for rigorous, insightful, and entertaining biomedical stories.While Begley’s work was widely respected in the world of the sciences, inside newsrooms, she was just as cherished for her collegial spirit, wisdom, and lighting-quick, if quiet, wit. When colleagues would come to her with questions — a quite frequent occurrence — she would drop what she was doing and grant them her full attention, be it a top editor or an intern.Some of her most impactful work at STAT shone a light on disparities in biomedical research and the real-life impact those inequities were having. She highlighted how a lack of funding for sickle cell disease, a condition that disproportionately affects Black people, had set back the very realistic hopes for a cure, and how the health care system neglected the needs of people with the disease. Privacy Policy The need to diversify news staffs is not just seen as something that should be done in terms of opportunities and equity — but also because it will result in better journalism. Journalists of color have perspectives that many white journalists don’t in terms of health disparities and the historical legacy of and ongoing examples of medical and research institutions mistreating people of color. Such lived experience can inform their reporting, expand story ideas, and help build trust with readers from all racial and ethnic groups. As the Covid-19 pandemic has shown, race and ethnicity are inextricably linked to issues of science and medicine.“People from different communities and representing different backgrounds recognize undercovered stories, recognize areas that need to be explored, and seek ways to tell those stories in ways that are relevant and engaging,” said Deborah Blum, the director of the KSJ program at MIT and a veteran science journalist.Editors in niche or technical fields like science reporting have often blamed a dearth of qualified applicants of color for their newsrooms’ lack of diversity. But that perspective has ignored what newsrooms themselves can do to attract, develop, and retain journalists of color.Martin Reynolds, a co-executive director of the Maynard Institute for Journalism Education and former editor-in-chief of the Oakland Tribune, has called for newsrooms to build their own farm teams.“Instead of relying on an external pipeline, you are creating your internal pipeline,” he said.Several news organizations have started fellowships for early-career journalists of color as a way to create additional opportunities and help them get their feet in the door. But that’s also come with criticisms that if newsrooms really cared about diversifying their staffs, they would simply hire more people of color full time, not just for stints.Reynolds said news organizations should do all of the above: Fellowships are great, but they need to be accompanied by full-time hiring as well as efforts to create institutional cultures that will make journalists of color feel comfortable and supported — seeing their newsrooms as a place where they can build their careers. After all, some journalists of color who do get hired encounter new barriers after joining a staff, and leave.“There’s a real opportunity to create a culture where people from different backgrounds and ages can come together to support the next generation and help people do better and move up,” Reynolds said.Gil said the Begley fellowship would leave participants ready to advance in the field.“We fully hope and expect that the people who come into this program will at the end of it be prepared for careers as science journalists, either at STAT or at other organizations,” he said. “We’re not creating a program where at the end of it we say goodbye.” When a cardiologist flagged the lack of diversity at premier medical journals, the silence was telling We’ve known for 50 years what causes sickle cell disease. Where’s the cure? STAT on Tuesday opened applications for a new early-career science journalism fellowship named in memory of acclaimed reporter Sharon Begley, who was beloved by the legions of younger journalists she mentored in her four-decade career. The annual nine-month fellowship, offered jointly with MIT’s Knight Science Journalism program, aims to help improve the diversity of science journalism.Those selected for the Sharon Begley-STAT Science Reporting Fellowship will work as reporters out of STAT’s Boston headquarters, and will receive additional training through the KSJ program. The fellowship is designed for people who are in the first five years of their career and who are from racial and ethnic communities underrepresented in the field.The Chan Zuckerberg Initiative — whose science arm has the mission of curing, preventing, or managing all disease by the end of the century — has provided $225,000 for the program’s first two years, and STAT is seeking additional funding to sustain the program.advertisement Begley died in January at 64 from complications of lung cancer after a career reporting for Newsweek, the Wall Street Journal, Reuters, and — for the last five years — STAT.“Our hope for this fellowship is that it helps to bring people into science journalism whose voices have not been heard in great numbers in our profession,” said Gideon Gil, a managing editor at STAT, who was Begley’s editor. “Sharon really worked toward making this a more inclusive profession, in her own path as one of the early women in science journalism — she was a model for that — and as a mentor, and I think this pays tribute to her to carry on that work.”advertisement Newsletters Sign up for Daily Recap A roundup of STAT’s top stories of the day. Sharon Begley interviews gene therapy pioneer James Wilson at the STAT Summit in 2019. Emilie Pickering for STAT @DrewQJoseph Tags Bostonlast_img read more

Yonder Mountain String Band Announces Spring 2016 Tour Dates

first_imgYonder Mountain String Band is gearing up for an extended run of shows this Spring! The newly announced tour dates begin on March 15th and run from the Pacific Northwest, down the coast and move as far inland as St. Louis by April 9th.As we all thaw out and get ready to head back out in the sunshine, a little boot stompin’ bluegrass will help you shake off the cold and get ready for the longer days and shorter nights. They’ve also announced that Polecat and Horseshoes & Hand Grenades will accompany them for a majority of the tour!The full schedule can be seen below, and a pre-sale will begin tomorrow, 12/9 at 10 AM PST via the band’s official website.March 15th | Pink Garter Theatre/The RoseMarch 16th | The Wilma TheaterMarch 17th | Neptune TheatreMarch 18th | Crystal BallroomMarch 19th | McDonald TheatreMarch 22nd | Van Duzer Theater – Center ArtsMarch 23rd | The Catalyst ClubMarch 24th | The FillmoreMarch 25th | Crystal Bay CasinoMarch 26th | Belly UpMarch 30rd | George’s Majestic LoungeMarch 31st | Cain’s BallroomApril 1st | Granada TheaterApril 2nd | Stubb’s AustinApril 3rd | Varsity Theatre – Baton Rouge, LAApril 6th | Wooly’sApril 7th | The BourbonApril 8th | Liberty HallApril 9th | The Pageantlast_img read more

A Responsibility To Make Peace, A Letter From King Abdullah

first_imgAddThis Sharing ButtonsShare to FacebookFacebookFacebookShare to TwitterTwitterTwitterShare to EmailEmailEmailShare to RedditRedditRedditShare to MoreAddThisMore My father, the late King Hussein, often said peace is a gift that we give to future generations. And this was Jordan’s vision for the region when our country took the tough decision to make peace with Israel in 1994. Amman, Jordan (6 June) – War has a terrible cost. But peace also has a cost, especially when generations of conflict demonstrate that the only path to peace is the acknowledgement and settlement of painful and legitimate grievances. . . To achieve peace, patterns of fear, resentment, mistrust and indifference to the suffering of others must be broken. Societies and individuals alike must reorient themselves to a future that rewards productivity and cooperation, not confrontation. The psychology of conflict is difficult to break. But history, including that of Europe, shows that even the bitterest adversaries can make the transition when peace delivers on its promise – when human energies and material resources once drained by hostilities are channeled toward building national infrastructure, strengthening education, health and other social services, and promoting good governance; when stability invites inward investment and participation in global markets, bolstering economic opportunity and growth. As entire societies become stakeholders in the new status quo, peace becomes self-reinforcing. It was for this reason that my father, the late King Hussein, often said peace is a gift that we give to future generations. And this was Jordan’s vision for the region when our country took the tough decision to make peace with Israel in 1994. ______________________________________________ ______________________________________________ Historically, Jordan has led the region in reform and development, but our newfound stability and security was a key factor which enabled our long-term success. We seek, and are achieving, economic growth with new opportunities for youth; good governance; civil society based on Islamic values of tolerance, compassion and equality. People everywhere in our region – Arabs and Israelis – deserve an era of regional prosperity, of partnerships that deliver jobs, better education, a clean environment, stability. Yet no country in the Middle East can realize its full potential while the region is in conflict. IT IS TIME for Israeli and Palestinian leaders to recognize the enormity of the responsibility that they bear, not only for the future security, stability and prosperity of their people, but for the well-being of our entire region. Elected leaders on both sides must recognize and announce that there is no unilateral solution to the conflict between their two peoples that guarantees lasting peace and security. A negotiated two-state solution leading to a viable, independent, contiguous Palestinian state living side-by-side with a secure Israel is the only solution to this conflict. Both sides must therefore act decisively to create the conditions necessary for a return to negotiations, abandoned more than five years ago. For Israel, that means acknowledging its partners for peace: the Palestinian people led by President Mahmoud Abbas and the entire Arab world, which in 2002 sought comprehensive peace with Israel in accordance with international legality. Without this, neither region- wide acceptance of Israel nor real peace will be forthcoming. Likewise, the Palestinian leadership must recognize that only negotiations on the basis of the road map can alleviate the Palestinian people’s suffering and restore to them their internationally recognized legal rights. THE INTERNATIONAL COMMUNITY, for its part, must work to avert a humanitarian crisis. Allowing the impoverishment of millions will not only exacerbate humanitarian suffering, it will also aggravate the security crisis of Palestinians and Israelis, making a return to negotiations even more difficult. I was serving in the Jordan Armed Forces when Jordan and Israel signed the historic peace treaty, and as a soldier I was proud that Jordan’s leadership had achieved an honorable peace that ended a nearly 50-year-long state of war between our countries. More important, as a new father I understood my own father’s words and vision with much greater clarity. I felt, like millions of other Jordanian parents, that this was a first step toward the future we envisioned for our children. Today, as a leader, I understand that the future generations of whom my father so often spoke have arrived; more than half of the population in our region is aged under 30. It will not do for us to tell them that peace is a gift we can give to future generations. It is a promise that we must fulfill for them today, or risk condemning them to a future of violence, fear and isolation. It is time for nations and world-renowned figures alike to stand behind the commitment to peace, as a group of Nobel laureates and other leaders are doing this week at the Petra II conference. Real peace agreements are not just written on paper, but also inscribed on hearts. For that to occur we must help people on both sides believe that making a difficult peace is far less costly than continuing a destructive conflict. Abdullah II bin Al Hussein is King of Jordan Source: International Herald Tribune, June 9, 2006. Visit the International Herald Tribune online: Distributed by the Common Ground News Service. Reprinted with permission AddThis Sharing ButtonsShare to FacebookFacebookFacebookShare to TwitterTwitterTwitterShare to EmailEmailEmailShare to RedditRedditRedditShare to MoreAddThisMorelast_img read more

Kids allowed to ‘sip’ alcohol may start drinking earlier

first_imgEmail LinkedIn Share Share on Twitter Pinterestcenter_img Children who get a taste of their parents’ wine now and then may be more likely than their peers to start drinking by high school, according to a new report in the Journal of Studies on Alcohol and Drugs.Researchers found that, of 561 students in a long-term study, those who’d “sipped” alcohol by sixth grade were five times more likely than their peers to down a full drink by the time they were in high school. And they were four times more likely to have binged or been drunk.The findings do not prove that early sips of alcohol are to blame, said lead researcher Kristina Jackson, Ph.D., of the Center for Alcohol and Addiction Studies at Brown University in Providence, R.I. Share on Facebook “We’re not trying to say whether it’s ‘OK’ or ‘not OK’ for parents to allow this,” Jackson said.Still, she noted, some parents do believe in the “European model”–the idea that introducing kids to alcohol early, at home, will teach them about responsible drinking and lessen the “taboo” appeal of alcohol.“Our study provides evidence to the contrary,” Jackson said.The findings are based on 561 Rhode Island middle school students who were surveyed periodically over three years. At the beginning of sixth grade (around age 11), almost 30 percent of students said they’d ever sipped alcohol. In most cases, their parents provided it–often at a party or other special occasion.By ninth grade, 26 percent of those early “sippers” said they’d ever had a full alcoholic drink, versus less than 6 percent of their peers. What’s more, 9 percent had either gotten drunk or binged–compared with just under 2 percent of “nonsippers.”Of course, there are many factors that influence underage drinking, Jackson noted. Her team tried to account for as many of those factors as they could–including parents’ drinking habits and any history of alcoholism, as well as kids’ disposition (such as whether they tended to be impulsive and risk taking in general).Even then, Jackson said, there was still a connection between early sipping and risky drinking by high school.According to Jackson, it’s possible that those little tastes of alcohol send young kids a “mixed message.”“At that age, some kids may have difficulty understanding the difference between a sip of wine and having a full beer,” she explained.That said, she stressed that parents shouldn’t be alarmed if they’ve already let their child have a taste of wine.“We’re not saying your child is doomed,” Jackson said.But, she added, the findings do highlight the importance of giving kids “clear, consistent messages” about drinking and making sure they can’t get a hold of any alcohol kept in the house.last_img read more

Harbor Commission Names Director of Government Affairs

first_imgPrior to the water district, she spent 10 years working for the California Legislature, including serving as district director for then-Assembly Majority Leader Dario Frommer. The Port of Long Beach is one of the world’s premier seaports, a gateway for trans-Pacific trade and a trailblazer in goods movement and environmental stewardship. With 175 shipping lines connecting Long Beach to 217 seaports, the Port handles $200 billion in trade annually, supporting more than 575,000 Southern California jobs. Torres will start at the Port later this month. Torres earned a bachelor’s degree in economics from Smith College in Massachusetts. As Director of Government Relations, Torres will be the Port’s representative to federal, state and local governments. In this capacity, she will also oversee the activities of the Port’s legislative advocates in Sacramento and Washington, D.C. Eleanor Torres joins Port from Orange County Water District Torres comes to the Port after 12 years at the Orange County Water District, where she was the Director of Public Affairs. In her role there, Torres oversaw legislative affairs, communications and community outreach. The Long Beach Board of Harbor Commissioners recently appointed Eleanor Torres to lead the Government Relations Division at the nation’s second-busiest seaport. The Government Relations Division at the Port of Long Beach is responsible for formulating the Port’s legislative agenda and advising the Executive Director, the Harbor Commission, and the various Harbor Department divisions on Port-related legislative issues. Sea News, December 19 Author: Baibhav Mishralast_img read more

Jawaban Atas Buruknya Infrastruktur Transportasi, di Mogadishu Kini Meluncur Layanan “Ojek Online”

first_imgApa yang ada dibenak Anda saat mendekar nama Mogadishu? Sebagian besar mungkin membayangkan suasana ibu kota Somalia ini yang serba kacau, bangunan porak poranda dengan tingkat kriminalitas tinggi. Gambaran itu boleh jadi terpatri lantaran kuatnya pengaruh film Black Hawk Down (2001) yang menjadikan Mogadishu sebagai latar cerita tentang perang kota yang brutal antara pasukan elite Amerika Serikat dan ribuan milisi bersenjata pimpinan Farrah Aidid.Baca juga: “Ojek Online” Hadir di Melbourne, Tawarkan Mobilitas Tinggi dan Rendah Emisi Dan faktanya sampai saat ini kondisi Mogadishu masih menjadi kota yang terpuruk. Bahkan Somalia kini mendapat label sebagai basis perompak laut di Teluk Eden. Dunia internasional pun men-cap Somalia sebagai salah satu negara gagal. Meski penuh keprihatinan, warga Mogadishu nyatanya berusaha bangkit. Di tengah situasi bisnis yang tidak jelas regulasinya, startup lokal berusaha mencari peruntungan pada penyediaan layanan transportasi. Adalah Gulivery yang pada 1 Mei 2019 resmi meluncurkan Go!, yaitu sebuah aplikasi ride hailing yang digadang beroperasi di sekitaran Mogadishu. Go! Bisa disamakan di Indonesia dengan GoJek dan Grab. Hanya saja layanan yang desediakan baru sebatas ojol (ojek online), itu pun masih terbatas dengan 20 armada. Identitas ojol asal Somalia ini dicirikan dengan motor berwarna kuning, serta pengemudi yang mengenakan rompi dan helm berwarna kuning.Infrastruktur jalan raya yang buruk, ditambah identifikasi nama jalan yang tidak memadai dan urbanisasi yang tinggi menjadi tantangan besar dalam upaya penyediaan transportasi di Mogadishu. Dikutip dari (1/5), pendiri aplikasi Go! Deeq Mohamed menyatakan bahwa hadirnya ojol merupakan peluang ditengah keterbatasan sarana transportasi. “Bahkan moda ini bisa menambah peluang tenaga kerja baru,” ujar Deeq yang berharap dapat mengembangkan layanan ini di kota-kota lainnya.Ojek motor sendiri sudah dikenal lama di Mogadishu, oleh warga kota dengan populasi 3 juta jiwa ini, ojek pangkalan (opang) disebut sebagai Boda Bodas. Dalam beberapa tahun ini, pertumbuhan Boda Bodas meroket dan menjadi tumpuan transportasi antar warga.Baca juga: Populasi Ojek Online Meroket, Apakah ini Pertanda Bagus Untuk Ibu Kota? Deeq Mohamed punya cita-cita luhur untuk mengembangkan Go! Ke seantero wilayah Afrika Timur. Pendanaan menjadi masalah terbesar untuk mewujudkan obsesinya, ia berharap investasi yang dikeluarkan dapat balik modal dalam waktu dua tahun. Rencananya Go! Bakal menambah armada 50 – 75 sepeda motor sampai akhir tahun ini.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Like this:Like Loading… Related”Ojek Online” Hadir di Melbourne, Tawarkan Mobilitas Tinggi dan Rendah Emisi20/03/2018In “Basis Aplikasi”Pasca Pemberlakuan Tarif Baru, Pengemudi Ojek Online Keluhkan Sepinya Order08/05/2019In “Darat”Kerap Jadi Biang Kemacetan, Driver Ojol Harus Lebih “Peka” Marka Lalu Lintas14/06/2019In “Basis Aplikasi”last_img read more

AFL train-on squad gear for International Cup

first_imgAFL BY SIMON KESLEP History is set to repeat itself when the PNG Mosquitoes set their sights on retaining the AFL International Cup. However, it will not be another easy walk in the park given they (PNG Mozzies) will have to train extra hard and make a lot of sacrifice to grab hold of the title. According to the AFL website, 2020 AFL International Cup is set to be hosted on the Sunshine Coast, Australia from Saturday (July 25) until Saturday (August 8). This triennial event brings thousands of international AFL footballs both male and female from teams coming from North America, Europe, Africa, Asia and the Pacific. It will also be the first time for the event to be held in Queensland with matches played at the refurbished state of the art Maroochydore Sporting Complex. The grand final of the AFL International Cup 2020 is said to be held as a curtain raiser to AFL Round 21 match between Brisbane Lions and West Coast Eagles on August 8. The 2017 AFL International Cup winners were PNG in the men’s while Ireland won the women’s title. Currently, the Mozzies train-on squad under the coaching directions of AFL PNG Senior Community Football Manager Rex Leka, are poised to train extra hard to secure a spot in the 28-man final squad and fulfill their dreams of retaining the title for three consecutive terms. “For Mozzies to regain the Cup for the third time in a row will be history in AFL International Cup and for AFL in PNG. The women, they will improve on their placing from the International Cup 2017,” said Leka. Both PNG Mosquitoes (men) and PNG Flames (women) started train-on squad training sessions at Bisini’s AFL Colts oval last week. “The message to them is simple. No Pain, No Gain meaning it will not be an easy walk into the team teams as there are so many (talents) to pick and we have also given them some heads up on training, attendance, and on and off-field behavior,” Leka said. Returning back from the festive season holidays, train-on squad players were seen undergoing extra fitness and conditioning sessions including ball handlings, passing and on-target kicking drills. “So far, we have 86 men and 60 women named for the train-on side. Currently, the Port Moresby players have started training.” “This is only the train-on sides named. There will be trial matches to be played before the final 28 players for each team is named,” said Leka. It is believed the trial matches would see players from other local AFL competitions which include Lae, Kimbe, Lae, Mt. Hagen, East New Britain who were selected during last year’s national championship in Kimbe and even Australian based players to compete before the final squad is named. Leka said all the current PNG Mozzies players from the 2017 squad who retained the title are in the train-on squad. He added that the PNG AFL Board (Commission) is yet to confirm the coaching staff and tour management for both representative teams.last_img read more

Drugs Net Five Arrests in Macon County

first_imgFive people were arrested Wednesday night by Macon deputies during two separated incidences. Two male suspects from Atlanta and a Franklin resident were arrested at a local gas station as deputies responded to an altercation. A deputy saw the suspect vehicle stopped at a gas station and approached the suspects. After a search all three were arrested and charged with Trafficking in Heroin. All three suspects had bonds set at $500,000 by Magistrate Brogden.Later in the night at approximately 4:30am a deputy making a routine traffic stop arrested two other individuals traveling from the Murphy area into Macon county. During the traffic stop and following a subsequent search deputies found approximately 28 grams of Methamphetamine and a set of digital scales. Bond for both suspects was set at $20,000 by Magistrate Stamey.Sheriff Robert Holland states, “These arrests are just another example as to the dedication and hard work of those who protect and serve our community. While most slept last night there were many who were out doing exactly what we expect of them… patrolling our community trying to keep us safe and doing their part to lock up those who bounce in and out of our community only to spread the poison that we see destroying so many lives daily.”last_img read more

Data Quality: Data Capture Complexity Stymies the Collection of Quality Data

first_imgHow good is the quality of data used by enterprises today?  Not great, but then data quality has been a long-standing problem across enterprises.  The problem is that poor quality data can distort the results of data analytics and decision making.Only 40 percent of enterprise IT professionals today have high confidence in the quality of the data that they use, according to 451 Research.  The flip side of this, of course, is that 60 percent of professionals question their data quality.  Part of the problem is the wide range of sources from where enterprises are getting their data.  More than half of organizations use more than 50 different data sources.  The complexity involved in capturing data from such a wide range of sources can be daunting.Carl Lehmann, Research Manager at 451 Research, said that “advanced analytic technologies, which were once thought to be cutting edge, are now moving towards mainstream adoption, but enterprises are still struggling to put the proper data management processes in place… the promise of more advanced technologies like machine learning and predictive analytics will remain a pipedream until organizations have remedied their data quality management issues.”Gary Oliver, former CEO at Blazent, said that “while data scientists became one of the most coveted roles in IT this past year, the reality is that CIOs and IT leaders still carry the burden of maintaining the proper checks and balances for data quality, and it will be incumbent on them to solve this unwieldy problem as data volumes continue to escalate”.last_img read more

The CMO, the CIO’s New BFF

first_img“Friends” used by permission doriana_sAs a start, take your favorite CMO out for lunch or coffee, start building the bridge. Perhaps, replace one of the IT conferences you attend with a Marketing conference. You will be amazed to find we are more similar than you think!This is a continuation of a series of posts that are looking at the confluence of changes impacting the CIO and IT leadership. Next up “Turning a Geek into a Butterfly…Social Butterfly, that is”.Jeffrey Ton is the SVP of Corporate Connectivity and Chief Information Officer for Goodwill Industries of Central Indiana, providing vision and leadership in the continued development and implementation of the enterprise-wide information technology and marketing portfolios, including applications, information & data management, infrastructure, security and telecommunications.Find him on LinkedIn.Follow him on Twitter (@jtongici)Add him to your circles on Google+Check out his previous posts and discussionsRead more from Jeff on Rivers of Thought A tí te gusta la papa y a mí me gusta la patataA tí te gusta el tomate y a mí me gusta el jitomatePapa, patata, tomate, jitomate¡No discutamos más!انت تحب البطاطس و انا احب البطاطاانت تحب الطماطم و انا احب البندورهالبطاطس البطاطا الطماطم البندورهدعنا من الامر كلهYou like potato and I like potahtoYou like tomato and I like tomahtoPotato, potahto, tomato, tomahto.Let’s call the whole thing offGERSHWIN, GEORGE/GERSHWIN, IRAMarketing and Technology? Working together? Seeking a common goal? We speak different languages…”we” talk in bits and bytes, “they” use crayons and scissors all day. How can we possibly get along? Way back in the dark ages when I started my career as a programmer supporting the credit card business of a local bank, the standing joke was we could read the newspaper to know our next project. It seemed to happen time and time again, marketing would announce a new service or new functionality; we would look at each other say “that is a great idea, somebody ought to code that!”. Many years later, as a brand new CIO, I got my first lessons in relationship building, communicating with empathy, and working with marketing. They had spent days uploading files to our FTP site for a project. It was “policy” to delete everything on the FTP site after 30 days. Day 28…day 29….day 30…click, gone. Marketing screamed! (Well, emailed WITH ALL CAPITAL LETTERS). My response? ”Sorry, it is our policy to remove all files left on the FTP server longer than 30 days”. Accurate? Yes! Correct? I thought so. Later as I sat in the principal’s office, er, I mean, my boss’ office, I learned a valuable lesson in communicating with empathy, understanding, and bridging relationships with Marketing (well, everyone, not just Marketing).Today, in our company, like many others, I can’t think of many projects (if, any) that don’t involve BOTH Marketing and Technology. We are even having Marketing review our Service Desk Knowledge-base Articles, not for technical accuracy, but for how well they communicate to the end user.Marketing is becoming (or has become) digital. Most communication is now through digital channels. The data that is gathered from this connected world would cause data centers of just a few years ago to explode at the seams. It is no longer necessary to market to the aggregate, we can market to the individual. We can know more about the “person on the street” than they know (or realize) about themselves. Predictions abound that the technology spend of the CMO will exceed that of the CIO in 2017. What does all this mean to the CIO?I read an interview with a leading CMO a few weeks ago. In it, he stated, any CMO that doesn’t understand technology should find a new career. I say, the reverse of that is also true. Any CIO that doesn’t understand marketing and the technology needs of marketing, should go back to their climate-controlled data centers and watch the blinking lights, they will NOT be a player at the table in the very near future.How do we do this? I’m going to use the same word here, I used in my previous post “relationship”. Someone asked me recently, “What is the difference between a CIO and a Director of IT?”. My answer was three words, “Strategy, vision, and relationship”.To know marketing, you have to be with marketing, to understand their challenges, to understand things like market segmentation, voice of the customer, customer experience, brand, brand loyalty, and target rating points. In our world of 1’s and 0’s, we have a tendency to think in black or white, yes or no. In marketing, most of the time, it is not quite so clear. A loyal, engaged customer today, might be gone tomorrow. Understanding why, how to re-engage, or better yet to prevent them from leaving in the first place takes an understanding of human behavior, the competition, and, dare I say it? Feelings!The technology roadmap for a top-notch Marketing team, can be very intimidating to those who may feel comfortable with using technology, but don’t understand technology. (I, for one, feel very comfortable driving a car, but beyond gas and wiper fluid, you really don’t want me working on your car). A quick Google search on “marketing technology” returns an astounding 2,240,000,000 results… that’s BILLION, with a B. We can help navigate through confusion and the noise. But, just as we did with banking in the 70’s, manufacturing in the 80’s, retailing in the 90’s, web in the 2000’s, we must first listen and seek to understand the challenges, the goals, and the issues. Tu dis dix et je dis dixTu es prompt et je suis promptDix, dih, prompt, promp,Ignorons ces différenceslast_img read more